The most comprehensive guide! TikTok+Shopify realizes ultimate course.
No nonsense, first on the screenshot
About TikTok — Start
The operation of TikTok, regardless of the account operation or cash play, are traceable, China TikTok is the best teacher. Any hot content and operation methods are worth doing again on the new platform. I converge my thoughts into the attached mind map below, from which advanced players can run their thoughts.
About TikTok — Hardware
Hardware environment: most of the playback is 0 is the hardware environment is not solved well.
Software environment: the key to registration and stable operation.
- 1 Hardware environment — Phone setup
Unplug the card.
Time zone aligns with IP geolocation
Language is the same as the IP geolocation language
Positioned outside of mainland China, generally want the IP of the target market is better
Ads: turn off ads (required for Apple phones only)
Close Positioning
1.2 Hardware Environment -IP
A: Purchase
① MoreLogin （Secure and stable residential agency） ： https://www.morelogin.com/
② justmysocks: https://www.astrill.com/pricing https://justmysocks2.net/members/cart.php?gid=1
SUCH AS : Using MoreLogin
(1) Register our own MoreLogin account in advance.
(2) Downloading
(3) Login to your registered MoreLogin account in the client.
(4) Click Create a new file and complete the settings inside.
Purchasing your own proxy to start generating multi-account and scale your business for sure.
(5) We can find the newly created file on the home page, click Start and you can experience MoreLogin.
Since we are in Southeast Asia we need to set up a firewall, similarly if you are in Europe, Southeast Asia, Middle East, etc. you may need to set up this step as well.
B:DA Establishment
① VPS Purchase
https://console.cloud.google.com/
②Install and adapt VPS
SUCH AS : Google Cloud +V2ray
Firewall
Virtual Machine Instance
About TikTok — Software Environment
2.1 Software Environment — Google Three Piece Suite (installation package provided, not required for Apple)
Google Service Framework service framework
Google Play Service
Google Play Stores
Notes.
1: foreign Android machines come with Google three pieces, no need to toss.
2: domestic Android can use Pea Pod and other first install Google
Go, and then from Google Go to install Google three sets.
3: You can download the installation package by yourself: https://www.apkmirror.com/
2.2 Software Environment -VPN App
2.3 Software Environment -TikTok Installation
Must be downloaded from the app store, many people late appear
play as 0, it is possible that this is the reason.
2.4 Software Environment -TikTok Registration
Foreign cell phone number (not recommended)
Mailbox: Gmail
Buy Google mailbox for registration (cost 3 dollars), later Google mailbox trigger wind control may cause the mailbox is frozen, bulk registration account is more difficult to operate
Since the U.S. will have better spending power and traffic, we need to target the U.S. market closely, which also means that registering a TikTok account in the U.S. will be more beneficial to our liquidity process.
2.4.1 Software environment -TikTok registration — Enterprise mailbox registration
About TikTok — Content Operations
Content operation, there are two kinds of operation methods: original and handling
Originality.
This part is the essence of the short video output method, original content is the easiest way to get eyeballs, but if the original content is not close enough to the audience’s taste, it will also become the most difficult content. Because our team has experience in short video operations, so this part is nothing to learn, our team’s own resources / skills are adapted, and we have been in the layout open.
Handling, only these few key points.
I: Deep secondary processing
①Capture tools: 53 in one batch download tool
②Cutting tools: PR, cut screen … …
③Processing methods：mirroring — picture-in-picture — hue saturation — contrast — add small elements (such as expressions, clocks, etc.) — add subtitles — speed up the video — zoom in on the original video.
II: rubbing heat
①Post popular tags
②Collaborate with popular videos
③Use popular music
III: content positioning
Content positioning needs to think about the realization path in advance, my side of the test realization (e-commerce part): a number, even if there are millions of fans, the content does not match with the goods, then it will not be effective; and vertical category accounts, even if there are 10,000 or 20,000 fans, can form the realization of goods — Realization is related to video content, product selection and video play, not too related to the number of fans. This is also the connotation of TikTok’s decentralized algorithm.
Of course, the fastest way to cash in is through training, selling numbers, and so on, which is not in the scope of the discussion of e-commerce cash.The above is also possible that this is only my side of the test summary, other professionals may not have the same conclusion as mine.
So let’s come back to the content positioning.
① The path to cash is e-commerce platforms & affiliate marketing & reviews (Amazon | Shopee | Shopify | AliExpress …)
You can choose direct product appearances video content, and then synchronize links to suppliers, find a good source, if there is a big sale or shopping cart opening, you can quickly react and prepare for the future. But to do a good job of psychological prediction of this type of account can bring goods, but the growth cycle is slow.
②Cash path for advertising (YouTube | Fiverr)
You can choose the category of pan-entertainment, funny | pets | crafts … This type of content is characterized by high traffic, but the effect of cashing in on the goods is not great.You can transfer the traffic to YouTube to increase the number of fans and get a share of advertising.
③If you just want to try it out, but don’t plan to go deeper into operations.
Well, ready for you guys, just a quick carry: watch the latest TikTok videos, probably brush the first fifty, and have a pan-entertainment category features, imitate it.
IV: Copywriting guidance
Watch more TikTok videos and copy the text directly over; but with so many articles, not all of them can be excerpted, grabbing three points.
① empathy
sentence: character + state + emotional catharsis
Example: Don’t be stupid, you can’t beat a team no matter how strong you are.
②Curiosity-raising
Sentences: Describe the event \ Point of view + leave the suspense
Example：People are all kind, but are all people like this?
③Start interaction
Sentence: Subject + (situation) + question
Example：In such a situation, what would you do?
About TikTok — Cashing in
After all the preparation, we finally came to the part we all like to see. Okay, share it with everyone. This time not to talk about other methods, on the details of a set of ways to cash :TikTok + Shopify
It is still the old saying: seven points of selection, three points of operation. Since the selection of products is so important, it starts with the selection of products.
Product selection
1. TikTok burst video + TikTok burst video monitoring
Because of the Chinese TikTok explosion, now the Tiktok with a lot of video are moved from the Chinese Jitterbug, carrying the time period is getting shorter and shorter, short to a certain extent will form a synchronized with the goods behavior. Such as glow stick dance video. This product was found on both Jitterbug & Tiktok during April, and the heat is not low.
2. Cut into data analysis
After the above inspiration came, we can cut into the data analysis, data analysis port I usually use Google Trends/Helium10: Search term Glow stick dance.
The peak point was from April 19–25, I detected this product outlier on TikTok on April 18 and immediately cut in to observe
I didn’t take a screenshot of helium10’s data at the time, but I pulled the data again for 30 days for this article. Now the data is down, but the performance is not bad. But April 18, the data is unexpected, Amazon’s highest sales sellers estimated 1 day between 1000–2000 units.
Of course, this time, Shopify can choose to follow up.
3.TikTok Crowd Analysis Selection
If 1 and 2 of the selection method is too test the market sensitivity of the selector, then the third way is more suitable for ordinary cross-border practitioners in a period of time operations.
Macro dimension.
First of all, you need to analyze the life cycle of TikTok this product is now in the growth period, the Chinese version of TikTok is now close to maturity: TikTok also belongs to Byte Jumping products, his growth path should not deviate too far from Jitterbug. I believe that very early to play the Chinese version of TikTok have a feeling that the current TikTok is very much like the Chinese version of TikTok in 18 years.
With this big frame of mind, we can expand our thinking: 18 years of Chinese TikTok, what kind of products can players cash in on? Note that the products mentioned here are not about which product sold well in 18 years, but about analyzing the demand portrait and crowd portrait behind this product.
Micro dimension.
A refinement of the above macro dimension; for example, the crowd portrait, think about: what is the age level of TikTok’s current crowd? Are they all very young? What is the age of people with spending power in the lower age group? What are the consumption needs of people in this age group? Is it possible to do the demand analysis next? Yes, this is back to the product manager’s set — human nature is all alike. Digging demand, discover or create products, the rest is to adapt to the rules of each platform to play around.
Operations
For operations, we chose to sell on Shopify. Why not choose to test it on Amazon or Shopee?
There are three reasons.
① because the product for testing models, and not pressurized goods, our response cycle is particularly long, individual goods will appear to ship ready time will last a week, if on Amazon / Shopee, account weight will be greatly reduced; and for AliExpress, I do not have a store.
② It was during the epidemic, the logistics time of the product became uncertain, we tried 45 days have not arrived in the case. This is a situation that our account cannot afford if it occurs on Amazon / Shopee. We are small sellers, only one account, can not afford to play this heartbeat.
③Shopify can graft the risk to AliExpress for Dropshipping, which is what we do for a portion of our products.
Here’s the logic behind TikTok’s natural traffic + Shopify
TikTok
We will do two groups of matrix: parallel matrix | funnel matrix, this method of play is indeed more laborious, but our purpose at the time is to measure the path to cash for future preparation.
Parallel matrix: to put it bluntly, it is multi-account with similar products, mattress traffic in fact, multi-account mattress traffic is the usual set of Chinese self media, I just carried the Chinese TikTok method to TikTok. Old wine in new bottles. For example, if your product is a cell phone case, then you should make more accounts for cell phone cases to get traffic. The advantage of multiple accounts is that they also assist in IP targeting, which I will explain below.
Funnel matrix: the same type of content products are divided into product positioning high and low for multi-account publishing
When the same type of product has low-end, mid-range and high-end products, we are divided into accounts for layout. The low-end products are carried by a TikTok account, the mid-range products are carried by another account, and the high-end products are carried by a third account alone. And each of them is directed to the corresponding product interface.
The purpose of the matrix is not only to expand the source of traffic, but also to provide a relatively accurate flow of IP countries.
Why do you say so? I don’t know if you have ever observed carefully when you make a number, when the traffic of an account is small, its traffic is active in the IP country; when his traffic explodes, the video is delivered to the world; when the traffic is large to a certain extent, it returns to the IP country.
The purpose of our matrix is to ensure that some of the traffic is from the exact target region, so as to improve the conversion rate of the product.
At this point, we have solved the precise traffic, we need to further filter the traffic, public domain traffic into private domain traffic, forming a marketing vulnerability model.
The question arises, why do we need to switch to private domain? There are two answers.
① increase the stickiness of customers, trust; a person you have not talked to, how much trust you will have in him?
②accumulate quality customers for future evaluation
Private domain attraction tools are
① INS ② Facebook ③ Whatsapp Form a short chain, hang to TikTok’s BIO, comment interception or interactive diversion. Find target customers, give discounts, and lead to orders.
Shopify
The first is to build a site on Shopify, this can be learned on youtube, I will not go into too much detail.
Improve the information in the settings
① Privacy policy, Refund policy, Terms of service page
② Install Google Analytics
③ Install Facebook Pixel
④ Contact us page
⑤ Store name, title, description
⑥ Payment method Paypal+Stripe
⑦ Shipping cost principle, I usually target countries free shipping
⑧ Install customer service plug-in
⑨ Install Oberlo plug-in
⑩ Installation of currency conversion plug-in (if the target country is English-speaking countries are exempted from installation)
Then you can get on the product, the product can be combined a bit, the standard product part Dropshipping.
This is definitely effective. The following is our account matrix. Our purpose is to monetize, not the pursuit of a large number of fans. Here are some of our account display.
Multiple accounts.
Whether it’s TikTok or Shopify, multiple accounts are a very important part of the process. As mentioned before, multiple accounts can help you get more traffic as well as assist in IP targeting. So managing your multiple accounts wisely is a very important thing.
For many TikTok and Shopify operations, the most used is the anti-detection browser, which can help you create multiple IP addresses that are independent of each other and keep your accounts in a safe and stable state. In addition, the anti-detection browser can create independent residential IP proxies that correspond exactly to the need for multiple accounts to assist in IP location.
Therefore, it is important to choose a suitable anti-detection browser, and MoreLogin is a very good anti-detection browser on the market now, which is advantageous in terms of features as well as price, and is perfect for TikTok and Shopifys merchants who are just starting out.
The above is the whole process of our TikTok growth and Shopify realizations.
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